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- Environmental awareness, the popularity of a vegan diet, and the move away from zoonotic products are contributing to the growth of the plant-based products market.
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- Plant-based products such as proteins, vegetable oils, starches, and sugars are used in the food and feed industries, as well as in the production of medicines and cosmetics.
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- Notable in the plant-based products market are Vital Wheat Gluten, Potato Protein, Native Corn Starch and Coconut Oil.
The wholesale of plant-based products is playing an increasingly important role in today’s business world. Environmental awareness, the growing popularity of vegan diets, and the move away from the use of zoonotic products are all contributing to the rapid growth of the plant-based products market. Entrepreneurs should take note of these important trends to be seen as serious players in their industry. Want to learn more? How can plant-based products be used in the industry? Read our article below.
Plant-based products in industry
Plant-based products are generally all products that come from plants. They can be vegetables and fruits or raw materials derived from these plants. The industry mainly uses Plant-Based Proteins, Plant-Based Oils, Starches and Sugars.
Plant-based products are used in many industries and wholesale. They are very commonly used in the food industry. For example, sugars and oils are used in the confectionery industry, while starches are used in meat production. Plant-based products are also frequently used in vegan food production as substitutes for zoonotic products.
Plant-based products are also used extensively in the animal feed industry. Proteins affect animal performance, while starches affect feed consistency. Sugars and starches can also be used in the production of medicines and cosmetics.
Plant-based products market trends
The biggest influence on the development of the market for plant-based products is the growing interest in a plant-based diet. Consumers are increasingly turning to plant-based alternatives for meat and dairy products, but they are also paying attention to the composition of cosmetics. Instead of animal fats, vegetable fats are appearing there. Plant-based raw materials are also found in the formulation of increasingly popular natural and organic cosmetics, where they replace synthetic chemicals and offer gentle and sustainable alternatives.
Consumers are also paying attention to the health aspects of the sweets they buy. There are more and more new products with reduced sugar content or with sweeteners, including those of plant origin. Would you like to learn more about sugar alternatives? Then be sure to read our article!
Consumers also care about the impact a product has on the environment. Therefore, companies involved in the wholesale of plant-based products must focus on environmental and responsible practices to meet the expectations of the market.
Plant-based products – properties and uses
Plant products differ in their properties and uses. Below are the most popular products to look out for.
Vital Wheat Gluten
Vital Wheat Gluten is a protein obtained from wheat flour through an extraction process. Vital Wheat Gluten has properties that improve texture and allow gas to be retained. This allows products to have greater volume and a lighter texture. It also has binding properties.
Vital Wheat Gluten can be used in many industries. It is most commonly used in the food industry – in the production of cakes or pasta and as the main ingredient in seitan, a meat substitute. In the feed industry, it improves the presentation of feed and is a good source of protein for animals.
Potato Protein
Potato Protein is produced by thermal acid coagulation of potato cell juice followed by evaporation and drying. It is an important feed ingredient because it contains a significant amount of amino acids.
Potato Protein is a source of many nutrients for animals and, when added to feed, affects the growth of muscle mass.
Native Corn Starch
Native Corn Starch is obtained from the endosperm of corn. It has thickening properties without changing the taste of products, which is why it is mainly used in the food industry.
Native Corn Starch is used as a thickening agent in the production of soups, sauces, cookies, cakes or sweets. It is also used in the production of cosmetics – it affects their texture and has oil-absorbing properties, which is why it is added to mattifying products.
Coconut Oil
Coconut Oil is extracted from the nuts of the coconut palm. It has a unique flavor that is often used in the food industry. It is also characterized by antibacterial, regenerating and moisturizing properties.
In food production, it is used for baking, cooking and frying. It is also used in the production of chocolates, where it replaces cocoa fat. It is also used in the production of cakes and fried snacks. In the cosmetics industry, on the other hand, it is used in the production of moisturizers, anti-aging creams, lotions, masks, shampoos or conditioners.
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