Overview of the mozzarella market in 2025 [Global Report]

In 2024, mozzarella – one of the world’s most recognisable and versatile cheeses – is once again in the spotlight of the global dairy sector. This versatile product, which has been on the daily menus of consumers on every continent for years, has played an important role in both foodservice and retail. The rise in popularity of Italian cuisine, the dynamic growth of the convenience market and the growing importance of the convenience category have had a direct impact on the increased demand for mozzarella in many regions of the world.

On the other hand, producers have faced a number of challenges – from fluctuating raw milk prices, to cost pressures, to the need to adapt to new environmental regulations and changing customer expectations. Despite the complex market situation, the mozzarella sector has shown great resilience and proved that flexibility, innovation and rapid response to change are the cornerstones of a successful dairy business today.

Global mozzarella market dynamics in 2024

The past year has seen steady growth in the global mozzarella market, driven by increasing demand for natural cheeses and quality products. Mozzarella, thanks to its versatility, fitted perfectly into the needs of consumers looking for convenient yet value-added food products. This trend was evident in both developed countries and emerging markets, where mozzarella was gaining a stronger foothold.

However, cheese production was influenced by a number of external factors. In some regions – particularly in Europe – difficult weather conditions, such as prolonged hot weather, reduced the supply of raw milk and thus the production of mozzarella. Despite this, the availability of the product remained relatively stable throughout the year and the market did not experience significant price fluctuations, allowing producers to maintain continuity of supply and operational planning.

“The increase in demand for mozzarella in 2024 was particularly evident in the convenience and foodservice segments. Consumers in many markets were betting on products that were quick to prepare but still of high quality – and here mozzarella performed well. What is worth highlighting is the growing importance of organic and lactose-free versions, which are increasingly finding their way into shopping baskets, especially in Europe and North America.” – notes the Foodcom S.A.

Regional analysis – developments and challenges

Europe

Europe, as one of the leading producers of mozzarella, recorded mixed results in 2024. Italy and Germany maintained a strong export position, particularly in the Middle East and Asian markets. At the same time, there was an oversupply in some countries, which forced optimisation measures – both in production and logistics. The retail market attracted customers with new product variants, such as BIO mozzarella and lactose-free, which stimulated further investment in the development of the range.

North America

In North America, the mozzarella market showed great stability. High demand in the HoReCa sector and among manufacturers of ready meals allowed a strong domestic position to be maintained, and further encouraged the development of exports to Latin American countries and Asia. Local companies invested in automation and the development of new production technologies, which allowed them to remain competitive despite rising raw material and energy costs.

Asia and the Pacific

In the Asia-Pacific region, demand for mozzarella grew rapidly, particularly in countries such as India, Indonesia and South Korea. The popularity of Italian cuisine and the growing number of consumers seeking premium products drove the market. In response to this demand, global players – such as Arla – invested in local production facilities, allowing them to shorten supply chains and better respond to market demands.

Innovation and changing consumer expectations

Mozzarella has undergone a clear transformation – from a traditional table cheese to a product that today responds to many consumer needs. Snack-type formats – string cheese, mini balls in a marinade or portioned slices – are becoming increasingly popular and are part of the trend towards convenient but conscious eating. Organic and lactose-free versions are also growing in importance, and consumers are increasingly looking for sustainably produced products.

Companies are actively responding to these changes. New environmental regulations, particularly in the European Union, are prompting manufacturers to invest in efficient technologies that reduce CO₂ emissions and improve resource management. For many companies, this is not only a necessity, but also a real opportunity to stand out from the competition and build customer loyalty.

Trends and forecasts for 2025

The start of 2025 brings moderate optimism. Many signals from the market indicate that demand for mozzarella will continue to grow – especially in countries in Southeast Asia and Africa, where this cheese is becoming increasingly available and valued as a versatile ingredient in the daily diet. This creates new opportunities for producers, especially in Europe and North America, who are actively developing exports and strengthening their position in global trade.

At the same time, the industry continues to face cost pressures – from milk prices to energy and transport. Producers who have not invested in operational efficiency and flexibility may feel these changes more acutely. Added to this are volatile weather conditions, which have already affected the continuity of supply and availability of raw material on several occasions.

In such a reality, it is not only the scale of operations that matters, but above all the ability to react quickly and adapt to the needs of customers – both local and global.

“Mozzarella is a product of strategic importance in the dairy industry today. In 2025, the advantage will be gained by those producers who can adapt quickly to changing market conditions, while investing in innovation and sustainable production. The ability to react flexibly and build value based on quality and efficiency will be decisive,” comments an expert at Foodcom S.A