- The FMCG industry includes fast-moving products such as food, beverages, cosmetics and cleaning products.
- Characteristics of FMCG products include short shelf life, low price and high turnover.
- Foodcom S.A. offers products from top FMCG brands, including Heinz®, Starbucks® and L’Oréal®.
- The FMCG sector is highly competitive, which requires innovation, logistical efficiency and effective marketing efforts.
FMCG – what is it?
The FMCG industry is a branch of the economy that focuses on fast-moving consumer goods. FMCG is an acronym for ‘Fast Moving Consumer Goods’. Fast-moving consumer goods are usually necessities that are sold frequently and at attractive prices. They are characterised by their systematic marketability, which is why they are also called fast-moving consumer goods.
FMCG companies are constantly expanding, so it is worth learning about the special characteristics of such goods. If you would like to find out more, you will find all the information you need below!
Characteristics of the FMCG industry
The FMCG industry comprises everyday products that consumers buy on a regular basis, such as food, beverages, cosmetics, cleaning products, hygiene products and some household items. Common characteristics of these items include:
- short shelf life – FMCG products often have a limited shelf life due to their composition. This includes, for example, fresh food, dairy and beverages,
- low unit price – they are relatively cheap, which encourages frequent purchase and sales are based on high volume,
- high turnover – rapid turnover means that they are frequently restocked,
- frequent consumption – most FMCG products are necessities that we use on a daily basis (e.g. hygiene products, food),
- standardised in terms of form, size, colour and price, which facilitates bulk production and allows consumers to consciously buy the products in question.
Retailers (supermarkets, discounters and convenience stores) play an important role in the distribution of FMCG goods. They provide consumers with convenient and easy access to a variety of items. Another distribution channel is e-commerce, i.e. internet sales, which are gaining popularity. Online shopping is particularly attractive for products that do not require immediate consumption, such as cleaning products or foodstuffs with a longer shelf life.
Big Brands belonging to the FMCG market at Foodcom S.A.
Big Brands are understood to be the biggest brands of the FMCG market. Foodcom S.A. offers, among others, soft drinks, energy drinks, cosmetics, laundry detergents, batteries and confectionery. They are distributed to food wholesalers, distributors of branded products, importers, exporters and retail chains.
Below are some examples of FMCG products offered by Foodcom S.A., as well as their characteristics and applications.
Heinz® ketchup
Heinz® Ketchup is an iconic product with a unique flavour and thick consistency, which is made from ripe, carefully selected tomatoes. The characteristic sweet and sour taste is the result of combining natural spices and tomatoes without artificial colouring and preservatives, thanks to which the sauce has an authentic and intense aroma.
Heinz® ketchup is an excellent addition to a variety of dishes, from Chips to burgers. It is prized in homes and restaurants around the world. The shelf life of the product is typically 12 months and the recommended storage conditions are a cool, dry place with protection from sunlight.
Starbucks® Coffee Capsules
Starbucks® Coffee Capsules are a convenient solution for quality coffee lovers who appreciate the taste and aroma known from Starbucks coffee shops at home. The capsules are compatible with popular capsule machines and contain carefully selected ground coffee beans that range in flavour profile from delicate and creamy to intense and distinctive.
The range includes capsules with espresso and lungo coffee, as well as milk-based blends such as lattes and cappuccinos. The capsules are ecologically designed to support sustainability. The product has a long shelf life and should be stored in a dry, cool place. Foodcom S.A. supplies Starbucks® capsules in packs of 10, which is ideal for people who want to enjoy their favourite coffee every day.
Inglot® professional cosmetics
Inglot® cosmetics are high-quality make-up products created with professionals in mind, while also being ideal for everyday use. The brand offers a wide range of cosmetics, including foundations, eye shadows, lipsticks, powders and nail varnishes, distinguished by their long-lasting and intense colours.
Inglot® cosmetics are available in a wide range of colours to create both natural and artistic make-up looks. The products are packaged in elegant, durable packaging and are available in a variety of capacities. Foodcom S.A. supplies Inglot® cosmetics in a variety of kits to meet the needs of both individual customers and professional beauty salons.
Challenges in the FMCG sector
The FMCG industry is highly competitive, forcing companies to be innovative and highly price flexible. Rising raw material, transport and production costs are impacting margins, forcing companies to optimise costs. Logistical efficiency and inventory management are the basis for success in an industry with such high product turnover.
Due to the high level of competition, appropriate marketing activities are essential to differentiate products from others. Advertising, promotions and loyalty programmes are popular tools. Analysing consumer data allows you to better understand customer preferences and adapt your marketing strategies accordingly.
Why Foodcom S.A. ?
Our Sales Support team assists in the smooth and efficient execution of business transactions to ensure the highest quality of service for all our Business Partners. The logistics team will take care of transport and the finance department will be responsible for all matters related to the financial part of the transaction.
The FMCG market in Poland is constantly growing, including Foodcom S.A., which, through its commitment and extensive cooperation with partners around the world, contributes to the competitiveness of the Polish economy on global markets. Thanks to its in-depth knowledge of international markets and its diverse team, Foodcom S.A. is a brand associated with quality, trust and innovation.
The FMCG industry is dynamic and highly competitive, based on high sales volumes of everyday products. Challenges such as supply chain management, rising costs and changing consumer preferences require innovation, efficiency and the ability to adapt quickly. Sustainability, digitalisation and healthy lifestyles, are driving the industry forward and setting the stage for changes to better match the offering to the needs of today’s consumers.
