Rubixanthin (E161d) – what is it?

Rubixanthin (E161d) is a natural food colorant belonging to the carotenoid group, which is responsible for the red and orange color of many fruits and vegetables. It is a naturally occurring substance in certain types of fruits, such as red peppers and tomatoes. Rubixanthin, like other carotenoids, is valued not only for its coloring properties, but also for its potential health benefits, including antioxidant activity.

Because of its ability to protect cells from oxidative damage, rubixanthin may contribute to reducing the risk of certain chronic diseases, such as heart disease and certain types of cancer.

Properties of Rubixanthin (E161d)

Rubixanthin is known for its powerful antioxidant properties, which help neutralize free radicals responsible for cellular damage and the aging process. With its ability to protect cells from free radical damage, it can play a role in promoting overall health and preventing the development of chronic diseases.

Uses of Rubixanthin (E161d)

Rubixanthin is used in the food industry as a natural colorant to impart color to products such as beverages, candy, dairy products and cured meats. Its intense red color is especially valued in food production, where natural ingredients without artificial additives are desirable. Rubixanthin is also used in dietary supplements due to its antioxidant properties.

Where to buy Rubixanthin (E161d)?

Rubixanthin (E161d) can be purchased from stores specializing in natural food additives, as well as pharmacies and online stores offering dietary supplements and health food products. It is available both as an isolated extract and as an ingredient in many food products and supplements. It is worth contacting the sales department of Foodcom S.A.

Rubixanthin (E161d) and its functions in foods

In the food industry, rubixanthin (E161d) acts as a colorant, adding an intense red hue to a variety of products, making them more attractive to consumers. However, in addition to its aesthetic value, rubixanthin also brings health value to products through its antioxidant properties. This is particularly important in the context of growing consumer interest in functional foods and natural ingredients that support health.