Azorubine (E122) – what is it?
Azorubine, also known as E122, is a synthetic food colorant that gives food products an intense red or pink color. It is an azobar dye that has gained popularity in the food industry for its clarity and cost-effectiveness.
However, azorubine is the subject of controversy, especially in European countries, where its use has been restricted or banned due to possible side effects such as allergies or hyperactivity in children. Nevertheless, it is still widely used in a variety of foods in many regions.
Properties of Azorubin
Azorubine is extremely water-soluble, making it easy to use in many food products. It also has high stability over a wide range of pH and temperatures, making it suitable for use in a variety of food processing environments.
Azorubin applications
This dye is mainly used in products that require an intense red or pink color, such as sodas, jams, jellies, candies and even some meat and fish products. It is also used in cosmetics and medicines.
Where to buy Azorubine?
Azorubine can be purchased in food additives stores and through specialized online stores. It is available to industrial manufacturers, as well as to smaller producers and individuals. It is worth contacting the sales department of Foodcom S.A.
Azorubine and its functions in food
In the food industry, the main role of azorubine is to give an attractive, intense color to products. This is particularly important for products where appearance is crucial to entice consumers to buy. In addition, azorubine can affect the perception of a product’s taste and quality.
